Press Release Mistakes You Must Avoid

When writing a press release, your first goal should be to have someone actually read it—not just the headline—but the ENTIRE release. Here are some mistakes to avoid to having a newsroom editor hit the delete button: 1) Don’t be too wordy:  The who,...

Is Black Dick for Hire Clever Advertising?

Recently on my Facebook page I posted this headline from a REAL press release:  Black Dick for Hire/Private Eye: Black private investigator emerges from the shadows to provide investigative consulting to discerning clientele. I wanted to know what my friends thought...

Reasons to Write a Press Release

Writing a press release is a great way to get exposure for your business, service or product without spending a lot of money.  It’s an excellent way to make important announcements to interested readers. Here are some examples of when a press release would be a...

Is Your Press Release Newsworthy?

One of the most effective ways to get your accross to the media is by writing a press release. As a former Assigment Editor, I can tell you newsrooms receive hundreds of releases daily and many of them never get read. Why? One reasons is most of them are too long....