One of the most effective ways to get your accross to the media is by writing a press release. As a former Assigment Editor, I can tell you newsrooms receive hundreds of releases daily and many of them never get read. Why? One reasons is most of them are too long. Some people think the more information they have in the release, the more attention they will draw. As a result, they end up with the Who, What, Where, When, Why, How Many, What For, How Much, etc.
Sometimes people overload a press release with too much information and their true message ends up getting lost. Also, sometimes the release ends up sounding like an advertising promoting their business. For example, if you are trying to get the word out about a big sale you’re having at your business, find a way to tie your sale into a “giving back opportunity” by creating a newsworthy event.
Offering some of the proceeds from the purchase of your product or service to a worthwhile cause or charity is a good way to capture media attention.
Remember, you have about ten seconds from the moment your release is opened to capture someone’s attention. That’s why it’s important to make your message clear, concise and offer a reason your story or event is worthy of coverage.
To learn more about writing press releases, please get your free download of my How to Write an Effective Press Release White Paper, along with a partial list of free press release sites you can submit your release to once completed.