Why is good grammar important? Writing and speaking with clarity is important because it sets you apart from a lot of people who lack those skills.

While texting and verbal slang are widely accepted in many scenarios, your grammar skills will set you a part from the rest in a professional setting. Poor grammar skills will make you come across as unintelligent and unqualified.

It doesn’t matter if you’re talking about your personal brand or your business brand — your grammar, spelling, and punctuation represents who you are and how others see you in the world. It sends the message about your ability to communicate with clarity, authority, and whether you pay attention to detail. Your communications skills speak volumes.  It says, “I’m polished.” “I know what I’m talking about.” 

On the other hand, poor grammar destroys your credibility and makes you look ignorant and stupid.  According to the American Association of Colleges and Universities, more than 75 percent of employers want more emphasis placed on five key areas, including written nd oral communication skills In fact, four in 10 job applications are rejected due to poor grammar and spelling. People are going to make judgments on your competence and intelligence based on your grammar, whether they realize it or not — and regardless of whether you think it’s OK for them to do so.

Right or wrong, bad grammar hurts your bottom line.