Public Speaking and Publicity

Let me make this plain and simple:  If you can’t command an audience verbally, you’re not going to have much success with whatever it is you are trying to promote.  You can hide behind your computer and tweet all you want about your upcoming specials....

How to Maximize Your Press Release Exposure

When you send out a press release you are literally competing with thousands of others who are also seeking some type of media attention.  The problem with many publicity seekers is they have no real clue on how to target the right market so they end up doing what I...

Fake It Until You Make It

A few years ago I met someone on Twitter who said she was a Public Relations Expert.  (For the sake of this post I’ll call her “B”).  She was promoting herself as someone who could help media hungry folks seek coverage from various media outlets...