Good Writing Makes Good Publicity

If you’re a publicity seeker you should have a website or, at the very least, a blog.  And if you have one of these, you should be writing something about what you do (or sell) AND about you.  Good writing makes good publicity. Getting publicity starts with...

Turning Negative Publicity Into Good

As a media trainer, I am a firm believer that it’s all in how you “spin” a story that will have an impact of either positive or negative of who you are and what you do. Recently, I had the pleasure of interviewing a man named Keijuane Hester.  He...

Reasons to Write a Press Release

Writing a press release is a great way to get exposure for your business, service or product without spending a lot of money.  It’s an excellent way to make important announcements to interested readers. Here are some examples of when a press release would be a...