How to Maximize Your Press Release Exposure

When you send out a press release you are literally competing with thousands of others who are also seeking some type of media attention.  The problem with many publicity seekers is they have no real clue on how to target the right market so they end up doing what I...

Herman Cain and the Failed Publicity Campaign

Let’s face it. Not all publicity surrounding you or your business will be good at times. And with social media, the word can quickly spread like wildfire. Republican presidential contender Herman Cain is a good example of how important it is to have a strong...

The Last Minute Press Release

What do you do when you’re asked to be a guest on a local television show because someone else cancelled at the last minute?  They want you to show up at the studio the next day and be prepared to discuss a particular topic that you just happen to be familiar...