Reporter Turn-offs

If you’re an author or own a business, you’d certainly love the opportunity to get a chance to promote what you do in front of the media.  But all too often some people miss out on their time to shine because they don’t know how to get their message...

Is Your Press Release Newsworthy?

One of the most effective ways to get your accross to the media is by writing a press release. As a former Assigment Editor, I can tell you newsrooms receive hundreds of releases daily and many of them never get read. Why? One reasons is most of them are too long....

Media Opportunities are Everywhere

Here are some resources you may want to check out in your quest to gain media exposure for your business, product or service: HARO (Help a Reporter Out) Radio-TV Interview Report One of the areas of opportunity many people tend to overlook is the use of the...