Good Publicity vs. Bad Publicity

  If you haven’t heard anything about actor Charlie Sheen, I applaud you. That means you know how to effectively tune out the “noise” the media tends to bring in order to increase its ratings. Like it or not, Charlie Sheen has gotten tons of...

10 Things To Never Say To a Reporter

  Guest Post by:  Gregg McLachlan After two decades in the media business, I’ve heard organizations, nonprofits and businesses ask many questions or make comments that irk reporters. For this list, I’ve omitted the ridiculous, “Oh, our event starts in five minutes,...

What Not To Do When a Reporter Calls

Just about everyone would love an oportunity to have their time to shine in front of the media.  A few minutes of quality air time can result in tremendous exposure for you and your product or business. If you want to make the most out of your moments in front of the...

Preparing for a Successful Interview

You’ve just received the call you’ve been hoping for.  You’re about to be interviewed on a local talk show.  Here are some tips to help you prepare for a successful interview: Clarify your communication objective(s). Determine how the interview might...