Public Speaking and Publicity

Let me make this plain and simple:  If you can’t command an audience verbally, you’re not going to have much success with whatever it is you are trying to promote.  You can hide behind your computer and tweet all you want about your upcoming specials....

Good Writing Makes Good Publicity

If you’re a publicity seeker you should have a website or, at the very least, a blog.  And if you have one of these, you should be writing something about what you do (or sell) AND about you.  Good writing makes good publicity. Getting publicity starts with...

How to Maximize Your Press Release Exposure

When you send out a press release you are literally competing with thousands of others who are also seeking some type of media attention.  The problem with many publicity seekers is they have no real clue on how to target the right market so they end up doing what I...