Here are some resources you may want to check out in your quest to gain media exposure for your business, product or service:
HARO (Help a Reporter Out)
One of the areas of opportunity many people tend to overlook is the use of the audio/visual mediums. BlogTalk Radio and YouTube are great for self-promotion.
You should also consider podcasting, which is a pre-recorded message made by you on your topic of choice. Avenues to promote your podcast include:
Small Business Podcast Directory
Remember, you can’t get exposure if no one knows anything about you.