Here are some resources you may want to check out in your quest to gain media exposure for your business, product or service:

HARO (Help a Reporter Out)

Radio-TV Interview Report

One of the areas of opportunity many people tend to overlook is the use of the audio/visual mediums.  BlogTalk Radio and YouTube are great for self-promotion.

You should also consider podcasting, which is a pre-recorded message made by you on your topic of choice.  Avenues to promote your podcast include:

Podcast Alley

Small Business Podcast Directory

Womens Podcast Directory

Remember, you can’t get exposure if no one knows anything about you.